Cross-cultural awareness is vital to companies wanting to establish themselves in overseas markets effectively and quickly. Usually it is not practical to learn a range of local languages - especially if you are a small exporter without a long term relationship with the region or any particular country within it. However, an understanding of commercial and cultural issues is of enormous benefit because you are then sensitive to the thinking and attitudes of your clients and you will be able to understand the issues from their perspective.

BLUE STAR cross-cultural training programs are designed for different countries, industries and services. including:

• Countries overview: customs and culture, impact of culture on business, attitudes and protocol, policies and business environmental aspects, as negotiating, business relationships and manager/subordinate relations.
• Cross cultural awareness program: be conscious of one’s own culture and be able to manage the relationships with foreigners.

However ach program is tailored to the needs of our clients.

A proper awareness of business and cultural customs in overseas markets is essential to success. Recent studies have shown that up to half of staff postings overseas end in failure because the secondee or their family has not understood or adapted to the local culture. A company operating overseas using local representation can be in an even worse position if it fails to take account of local business and cultural customs, and much money will be wasted from fruitless travel, time and effort.